Saturday, April 11, 2009

Bandai's Project A.i.R. is a $525 blue grid that blows up



Okay Bandai, we get it. After over 50 years of making cheap toys and video games you want to show the world you can make overpriced stuff too. As if your $2,200 Ginza diorama wasn't enough of a statement, now you're producing a $525 box that lights up and blinks like a miniaturized monochrome disco floor. It's called Project A.i.R., or Art In the Room, and it's basically a 5 x 5 grid with blue LEDs covered by some sort of translucent fabric. Inside each square in the grid is a fan that makes the cloth billow, slightly increasing the brightness of that section of the grid. It's an interesting effect for sure, but as you can see in the video below its functionality is somewhat... limited. But is it art?

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